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Kahuna helps identify the right customer segment for your messaging efforts.
Target women in CA AND NY most likely to make their first purchase of New Arrivals from Kate Spade.
Kahuna identifies the best touchpoints for increased conversions.
Message within 30 days of first interaction and after they searched for jeans.
Kahuna determines if messaging will help or hurt.
Remove customers who have received 5 or more messages in the last 30 days and have not engaged and whose favorite item is out of stock.
Kahuna prevents message fatigue.
Activate ‘Do Not Send’ once a customer passes the 40% likelihood rate of a negative outcome (unsubscribe, opt-out, reputation damage).
Kahuna identifies individual preferences for channels and devices.
Send an email to customers who do not have an app and customers who have engaged with emails in the past.
Kahuna identifies individual preferences for message send time.
Send within a customer’s highest activity window, excluding ‘Do Not Disturb’ hours.
Kahuna selects and updates in real time the best-performing message variant.
Among multiple variants (free shipping, discount code, BOGO, free gift, special offer), deliver the BOGO message until December and the free gift one afterwards.
Kahuna’s AI Makes Decisions
Creating Individual Consumer Profiles
Kahuna was built to understand the modern consumer. We use mobile and web SDKs to collect data on billions of real-time consumer events in seconds, which point to your consumers’ behaviors and preferences. From there, we build a unique profile for each individual consumer. Kahuna aggregates the user’s behavior across devices and platforms into this single user profile as opposed to keeping a separate profile for each device. This unified profile enables you to have all the behaviors of your consumers, not just the ones for specific interactions or devices, making you better informed and able to send more personalized messages. Keep Reading…
Applying Artificial Intelligence
Kahuna then applies artificial intelligence (AI) models to make sense of what this data says about a consumer’s preferences—whether messaging them will be effective in getting them to their goals, which message to send them, when in their consumer journey, on which channel and device, at which time and so on. In doing so, Kahuna removes the guesswork from your messaging efforts, increasing the chances consumers will engage with your messages and that you will hit your goals. Keep Reading…
Integrating Into Your Martech Stack
To act on the decisions made by our AI models, Kahuna provides flexibility of choices. You can run Kahuna campaigns over multiple channels—email, SMS, mobile push, in-app messaging, and browser push. We can either deliver the messages on our own, or we can integrate with your existing marketing technologies. Kahuna partners with a wide range of companies in the ecosystem so you can rest assured the messages you’ve crafted are delivered reliably.