Smart
Marketing
Automation

Powered by Artificial Intelligence

Deliver Extreme Personalization
Of Consumer Journeys, In Minutes

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By using Kahuna’s artificial intelligence platform, we were able to break traffic records and increase user engagement. The story to our success is the use of SendOptimally, which targeted the right group of people at the right time. The other part is Katrina, our Customer Success Manager, who is always so responsible and responsive, it is a real delight to work with her. – Mudah.my is Malaysia’s number one marketplace with over 20 million users

How Do We Deliver Extreme Personalization?

76 × 28 × 6! × 24×7
Journeys Paths &
Channels
Content
Variations
Timing

=

2.3 B possibilities

We use Artificial Intelligence to pick the best performing combination of path, content, channel & timing for each individual from billions of possibilities, in minutes.

Smart

Content

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Smart

Channel

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Smart

Timing

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Smart

Path

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Kahuna Smart Content

73% improvement in goal conversions

With A/E testing from Kahuna, customers can test multiple message variants simultaneously, to discover which messages are the most effective. This reduces the time to determine the best performing message & personalizes the message content by updating the content dynamically. Customers using Smart Content with Kahuna have seen 73% improvement in goal conversions.

Kahuna Smart Channel

300% improvement in goal conversions

Consumers can be reached through different channels – by email, through push notifications on mobile and web, through in-app notifications and more. Our AI technology not only decides the best channel to reach the consumer but also uses cross-channel intelligence to increase the effectiveness of the messages delivered. Customers using Smart Channel with Kahuna have seen 300% improvement in goal conversions.

Kahuna Smart Timing

101% improvement in goal conversions

Getting the timing right for every message is critical for marketers. Our AI technology picks the best time to send a message for each individual, not just what works for most people. This not only increases engagement but reduces opt-outs and unsubscribes. Kahuna customers are seeing over 101% improvement in goal conversions when they use our Smart Timing capabilities.

Kahuna Smart Path

Customer journeys are designed manually by marketers today. Our AI technology provides a superior alternative by automatically suggesting the best path, based on past data, that maximizes goal conversions.