Put Your Data to Work: 3 Steps to Achieving a Healthy Digital Marketplace

Wednesday, December 12th @ 10AM ET / 4PM CET

Put Your Data to Work: 3 Steps to Achieving a Healthy Digital Marketplace

Wednesday, December 12th @ 10AM ET / 4PM CET
30 minutes

 

 

Jeff Nolan

CMO, Kahuna

 

 

 

Sigrid Zeuthen

Global Marketing Manager, Besedo

 

 

Have you thought of your marketplace as a living thing with health stats? If not, you should. Marketplaces exist on a maturity model that requires the platform operator to constantly measure results and adjust tactics to deliver the desired outcomes at each stage.

Data is abundant, every business generates a lot of data and yours is no different. Collecting data, organizing it, and then interpreting it is the hard part, and you still haven’t reached the point of knowing what to do with it. This webinar will provide critical insights into what you should be tracking and how to respond when a key performance indicator moves out of a healthy zone.

  • What health metrics are unique to digital marketplaces.
  • Where does the data live that you need to track?
  • How do you integrate segmentation, campaigns, and orchestration based on marketplace health metrics.
  • The maturity model for digital marketplaces and how discrete metrics are critical at each stage of the lifecycle.

Join Jeff Nolan, CMO of Kahuna, and Sigrid Zeuthen, Global Marketing Manager at Besedo, for a webinar on December 12th at 10AM ET / 4PM CET where they’ll discuss how to use data to grow your marketplace and to keep a pulse on the “health” of your marketplace.

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