Kahuna is on a mission to take the guesswork out of marketing.
Let us explain…
Kahuna is the only B2C marketing automation platform designed from the ground up to truly understand the consumer and how they engage with the brands they love.
Today’s consumer doesn’t want the same old noise and irrelevant messages that get lost in the shuffle. Whether they realize it or not, they have wildly more sophisticated expectations of how well a brand must understand them. They want messages that spark their curiosity and tap into their individual preferences, needs, and desires. But even as consumers have come to expect such personalized interactions, marketing technology has failed to make it happen.
When Kahuna started to figure out how to solve this problem, we realized we needed to take a different approach by putting the individual user at the center of everything—not devices, not sessions, not webviews, not lists, not segments. This is how we built our platform.
With Kahuna, marketers gain a comprehensive understanding of each person’s preferences and behaviors and use this insight to send them highly personalized messages—messages that not only contain relevant content, but also that are sent at the right time and on the channel and device that the consumer is most likely to see it and engage with it, leading to maximized business results.
It’s here where our mission is met: to replace manual guesswork with automated decision-making, helping marketers send fewer messages but with incredible accuracy and thoroughly delight their consumers at every interaction.