2 Irrefutable and Significant Trends That Are Re-Defining Digital Commerce

  Brand marketers sit right at the intersection of two of the most irrefutable and significant trends that are re-defining and disrupting digital commerce and customer engagement in profound ways. Irrefutable and significant trend #1 The expectations of today’s consumers about how a brand engages with them are wildly different compared to what they expected […]

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Announcing Demandfest – a B2B summit for practitioners, by practitioners

B2B Marketing for high-growth companies is hard: marketers are expected to find that magic bullet that drives sales velocity, with limited chips and a fail-fast but not-often, ethos. My bestie Jeff Nolan, Venture Capitalist-turned marketing operator and I have put our heads together over the years to cook the most complex, elaborate menus. And so […]

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Infographic: 10 Critical Steps to Improve Your Mobile Commerce Strategy

  If you sell products and services online, you’re already aware of the importance of perfecting the mobile experience for your consumers. With smartphones becoming more powerful and easier to use, consumers are ditching desktops and turning to mobile devices more and more for shopping. And, they’re expecting your mobile app and their experience with your brand […]

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4 Rules to Rich Push Notification Success: A Primer for Mobile Marketers

As a mobile marketer, you’re familiar with push notifications. But what surprises me is that not all of you are enhancing your mobile campaigns with rich push notifications, which allow media assets to be delivered along with the text. Not sending rich push notifications is like sending an email without images or graphics. You just […]

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How Marketers Can Improve the Customer Experience: 3 Learnings from Virgin America’s Long-Awaited App Release

There is a lot of noise about transforming marketing strategies from multi-channel to cross-channel and setting up your data and produce to work in an agile way. To get definitions out of the way, broadly speaking, a multi-channel method means incessantly blasting the same marketing message on every channel, in the hopes that your message […]

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Machine Learning in Marketing? 4 Suspicions Challenged

The machines are learning. First, it was which movies we want to watch on Netflix. Then it was which products we want to purchase on Amazon. These are now classic examples of machine learning applied to solving everyday consumer problems like “What do I want to watch?” and “Doh! It needs batteries?!”. The artificial intelligence-enabled […]

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So You Have Decided You Need a Data Scientist: A Primer for Digital Marketers

As the head of your marketing group you know you want to bring on a data scientist in order to gain deeper insights from your data, achieve better customer profiles, improve your understanding of consumer touch points, and enhance overall campaign effectiveness. You’ve made the decision to hire. But what now? Ever since the Harvard […]

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2 Simple But Game-Changing Trends to Supercharge Your Online Retail and E-Commerce Marketing Strategy

  The results are in. During the 2016 holiday season, half of all total website visits were made via smartphones and tablets, and 31% of all total online purchases were made through these same devices. These figures continue to increase year over year, showing that consumers are increasingly turning to the internet to shop—and to […]

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Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

  Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing to […]

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The 5 Ws of Modern Marketing: How to Give Every Consumer a Personalized Experience

Traditionally, marketing has been about broadcasting your generic message to as many people as possible with the hopes that someone will listen. But this approach is about as persuasive as the guy on the street corner dancing to Kanye West tunes and spinning around the discounted tax prep promotion sign. You see it. You got […]

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