So You Have Decided You Need a Data Scientist: A Primer for Digital Marketers

As the head of your marketing group you know you want to bring on a data scientist in order to gain deeper insights from your data, achieve better customer profiles, improve your understanding of consumer touch points, and enhance overall campaign effectiveness. You’ve made the decision to hire. But what now? Ever since the Harvard […]

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2 Simple But Game-Changing Trends to Supercharge Your Online Retail and E-Commerce Marketing Strategy

  The results are in. During the 2016 holiday season, half of all total website visits were made via smartphones and tablets, and 31% of all total online purchases were made through these same devices. These figures continue to increase year over year, showing that consumers are increasingly turning to the internet to shop—and to […]

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Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

  Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing to […]

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The 5 Ws of Modern Marketing: How to Give Every Consumer a Personalized Experience

Traditionally, marketing has been about broadcasting your generic message to as many people as possible with the hopes that someone will listen. But this approach is about as persuasive as the guy on the street corner dancing to Kanye West tunes and spinning around the discounted tax prep promotion sign. You see it. You got […]

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How Artificial Intelligence Is Impacting E-Commerce and Consumer Marketing

Recently, my colleague, Andrew Eichenbaum, Head of Data Science at Kahuna, and I had the pleasure of sitting down with Michael Krigsman of CXO Talk. Michael conducts interviews on topics that are profoundly changing the technology and business landscape. We spent the hour discussing artificial intelligence and machine learning and how they’re transforming consumer engagement and […]

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Creating Human Connection Through Artificial Intelligence: The Future of Marketing

Technology has had a profound impact on marketing in the last decade. More than 5 years ago, Gartner correctly predicted that technology would become the centerpiece of the modern marketing function. Today, the impact of all the technology is being felt not only in how we execute our marketing strategies but in what it means […]

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60 days in, 6 things I learned about Marketing Automation

I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]

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I’m joining the team at Kahuna as CEO

Today is my first day at Kahuna. Here’s why I joined: I look for two winning elements to get completely fired up about a new opportunity: First, is the customer pain point a big and gnarly one, and does it need solving right now? Second, do individuals on the team have the tenacity and heart […]

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Introducing Experiences

Today, we are thrilled to take the covers off Experiences, one of the biggest expansions to Kahuna’s products. With Experiences, marketers create simple paths leading consumers to important marketing goals. Experiences nurture your customers along those paths with targeted messages delivered across the most important channels. Until now, marketers faced daunting challenges crafting cross-channel customer […]

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MARTECH Exclusive Interview with Julie Ginches, CMO at Kahuna

 1. Could you tell me a little about your background and how you came to be the CMO at Kahuna? I’m a marketing executive who has had the great fortune of straddling both the enterprise software markets and the adtech/martech markets, with time at DataXu, JumpTap (acquired by Millennial Media), eXelate (acquired by Nielsen), and […]

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