December 3, 2018
Four Ways to Boost Marketplace Transaction Volumes During the Holiday Season and Beyond
One of the marketing challenges we deal with on a regular basis is the search term “marketplace” correlates very strongly to healthcare and insurance marketplaces. This makes our SEO a real challenge!
Interestingly, biological health is actually a pretty good metaphor for what goes on in a marketplace platform organized around e-commerce, regardless of whether it is a classifieds, real estate portal, or handyman services.
Marketplaces live through a maturity lifecycle that pushes specific objectives to the forefront at each stage of the lifecycle. An early stage marketplace focuses on growth and transaction volume metrics… much like a toddler is tracked for growth indicators. I don’t worry about cholesterol counts with my pre-teen child, but at my, well, advanced age I care a lot about cholesterol. A marketplace platform that has established a defensible competitive position is tracking to key performance indicators that reflect strategic goals of retention and category or region expansion.
If you’re looking to keep the pulse of your marketplace at a steady pace, join myself and Global Marketing Manager at Besedo, Sigrid Zeuthen for a short—but impactful—30 minute webinar on December 12th, where we’ll discuss:
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