October 10, 2018
The State (and Future) of Digital Marketplaces
How do you know what a consumer really wants? It’s a question that’s perplexed e-commerce marketers since the dawn of online shopping.
Still, marketers have long relied on approaches that have gotten them nowhere closer to answering this question: batch-and-blast messaging, (faulty) segmentation practices, and simplified “Hello, [firstname]” personalization techniques.
These practices may get the job done, and may help the marketer learn about their audience “in general,” but they don’t get the practitioner any closer to understanding the individual consumer on a 1-to-1 level.
For the marketplace marketer in particular, understanding consumer needs becomes even more complex. How do you constantly and consistently match a consumer’s (buyer’s) needs with available inventory to maintain marketplace liquidity?
The answer lies in the Intent Graph. It’s a formula for every marketplace marketer, showing how they can better understand buyers and take a more modern approach to engaging them.
Check out Kahuna CEO Sameer Patel’s recent Forbes article explaining the Intent Graph, where he reveals the exact 4 elements that go into successfully understanding buyers in your marketplace and creating a strong, long-lasting community of loyal buyers.
A Bi-Weekly Newsletter Focused Exclusively on Online Marketplaces