June 14, 2018
MarketplaceConnect Video Series – Workana – Identifying and Dominating a Niche Market
This week is going to be a blast.
Team Kahuna will be at Mobile Apps Unlocked in Las Vegas, and I’m super excited to share that a Kahuna customer and I will be hitting the stage on Thursday afternoon to discuss the unprecedented changes coming to the consumer marketing landscape.
Consumers are increasingly unimpressed by messages powered by archaic marketing methods such as batch & blast, demographic-based segmentation, and personalization that’s limited to [First Name, Last Name]. In exchange for sharing an unprecedented amount of preference and behavior data, they’re expecting a much more personalized experience with your brand. And it’s now easier than ever for you to embrace this shift and engage with them in a more meaningful, human way.
The best way to learn how this is done is to watch today’s modern marketing trailblazers in action. Kahuna customer MINDBODY has stepped up to this challenge and will share how it is succeeding at keeping its consumers engaged and coming back in a respectful way.
MINDBODY Engagement Manager Desire Rodriguez will join me on stage to discuss how her team has met this challenge head on and come out on top. And the results speak for themselves: MINDBODY has achieved an amazing 43.7% goal conversion rate by deploying an omni-channel approach using Kahuna’s AI-powered marketing automation platform.
To make this actionable for you, here are 4 critical questions we’ll answer in the presentation as we explore how consumer marketing is evolving:
1. A marketer’s problem today is engagement, not reach. How can you leverage artificial intelligence based marketing automation approaches to engage every single consumer in a meaningful way and move away from batching and blasting consumers?
2. Knowing that your consumers are interacting with your brand on a host of channels every day, what are the new rules for engaging with them on the right device and at the right time for maximum impact?
3. In a world of 4+ million mobile apps, only 10% of all users use an app more than 3 times after download. How can consumer marketers shift their apps from “one & done” to a regular go-to resource?
4. Everybody wants to feel like an audience of one—even you. What happens when you start using AI-based marketing automation to message consumers based on their individual preferences and behaviors?
Attend our presentation, “How MINDBODY Achieved a 43.7% Conversion Rate by Leveraging AI-Powered Messaging” on Thursday, May 4th at 2:50pm to learn the answers! Or if you can’t be there in person, follow along with the conversation live on twitter @kahuna.
P.S. Make sure to visit me and Kahuna at Table #705 in the expo hall (my marketing team would kill me if I didn’t plug that). See you there.