December 3, 2018
Four Ways to Boost Marketplace Transaction Volumes During the Holiday Season and Beyond
Artificial intelligence (AI) and machine learning have been in the limelight lately but not with a whole lot of explanation on how to apply them from a practical standpoint for marketers.
We’ve scoured the interwebs and put together a roundup of posts from fellow marketers on how brands are adopting AI into their marketing stack and using them in the real world.
Below are 5 great pieces on actionable use cases for AI that will likely inspire your own AI-powered marketing strategies:
The overarching theme here is that AI is an enabling technology that is and will continue to push the bounds in marketing, regardless of what industry you are in. From a practitioner standpoint, the strategies and campaigns you are running today will quickly degrade in effectiveness as competitors adapt to consumer expectations and deliver more effective marketing through AI-powered systems. If you are finding it difficult to know where to start, assess what your existing marketing stack looks like and identify the areas where your metrics could use improvement (email unsubscribe rates, push opt-ins, consumer engagement, etc). You will find that most, if not all, of these channels can be solved by simply supercharging your existing systems with AI to provide a more tailored, personalized experience that adapts to every single one of your consumers in real-time.
For more insights on how AI can help marketing practitioners get better results, be sure to check out The Kahuna Blog. Simply click the button below!
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