June 14, 2018
MarketplaceConnect Video Series – Workana – Identifying and Dominating a Niche Market
I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific Cindy Zhou and I are going to discuss this in a few hours at Constellation Research’s Connected Enterprise Summit and I thought I’d throw my talking points into a blog post.
This is how I size up the state of consumer marketing:
I do have a seventh lesson I learned in these 60 days, or maybe it’s just confirming something I know: working with an amazingly competent team that sets a high bar is a wonderful thing. The heart that our team puts into delighting customers is infectious.
It’s been an exhilarating few weeks, to say the least. And I can’t be more fired up.