Email marketing continues to be a hallmark of a great cross-channel marketing strategy. According to Radicati Group, 269 billion emails are sent every day. And, even with mobile soaring in use, email still remains highly relevant with mobile email opens growing by a whopping 180% in the past three years alone. Clearly, email is not leaving your marketing strategy any time soon.
So, it’s important to know the email landscape inside & out and be prepared for common challenges you may face, so that you can crush them immediately. How else will you be able to produce emails that are relevant, compelling, and resonate with your consumers, all in an effort to move them towards the intended goal?
The below infographic, based on a recent survey conducted by Campaign Monitor, reveals the hurdles you may face and some advice on how to address them.