The Top 3 Reasons Your Brand Needs a Customer Loyalty Program

  Just like a fresh-faced teenager new to relationships and insecure about what you bring to the table while thinking your potential suitors have it all, many companies find themselves avoiding taking the leap of setting up a loyalty program. You may think your loyalty program will be a failure because you don’t have budget […]

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The 4 Core Values That Have Landed Kahuna on the “Best Places to Work” List

  We are thrilled to announce that Kahuna has been named to the SF Business Times “Bay Area Best Places to Work” list for 2017. Many companies that make this list have a great culture and people that make it happen. But what we believe gives Kahuna an (extra) special edge is that we don’t […]

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Kahuna Strategic Services: 4 Learnings from the First 60 Days

  It’s been a couple of months since Kahuna Strategic Services launched in December 2016. The core mission of KSS is to accelerate marketer agility and improve the way modern marketers communicate with their valued customers. As a team, we’ve focused on helping our clients achieve actionable ways to drive engagement, conversion, and retention and have […]

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2 Irrefutable and Significant Trends That Are Re-Defining Digital Commerce

  Brand marketers sit right at the intersection of two of the most irrefutable and significant trends that are re-defining and disrupting digital commerce and customer engagement in profound ways. Irrefutable and significant trend #1 The expectations of today’s consumers about how a brand engages with them are wildly different compared to what they expected […]

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Announcing Demandfest – a B2B summit for practitioners, by practitioners

B2B Marketing for high-growth companies is hard: marketers are expected to find that magic bullet that drives sales velocity, with limited chips and a fail-fast but not-often, ethos. My bestie Jeff Nolan, Venture Capitalist-turned marketing operator and I have put our heads together over the years to cook the most complex, elaborate menus. And so […]

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Infographic: 10 Critical Steps to Improve Your Mobile Commerce Strategy

  If you sell products and services online, you’re already aware of the importance of perfecting the mobile experience for your consumers. With smartphones becoming more powerful and easier to use, consumers are ditching desktops and turning to mobile devices more and more for shopping. And, they’re expecting your mobile app and their experience with your brand […]

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4 Rules to Rich Push Notification Success: A Primer for Mobile Marketers

As a mobile marketer, you’re familiar with push notifications. But what surprises me is that not all of you are enhancing your mobile campaigns with rich push notifications, which allow media assets to be delivered along with the text. Not sending rich push notifications is like sending an email without images or graphics. You just […]

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How Marketers Can Improve the Customer Experience: 3 Learnings from Virgin America’s Long-Awaited App Release

There is a lot of noise about transforming marketing strategies from multi-channel to cross-channel and setting up your data and produce to work in an agile way. To get definitions out of the way, broadly speaking, a multi-channel method means incessantly blasting the same marketing message on every channel, in the hopes that your message […]

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Machine Learning in Marketing? 4 Suspicions Challenged

The machines are learning. First, it was which movies we want to watch on Netflix. Then it was which products we want to purchase on Amazon. These are now classic examples of machine learning applied to solving everyday consumer problems like “What do I want to watch?” and “Doh! It needs batteries?!”. The artificial intelligence-enabled […]

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So You Have Decided You Need a Data Scientist: A Primer for Digital Marketers

As the head of your marketing group you know you want to bring on a data scientist in order to gain deeper insights from your data, achieve better customer profiles, improve your understanding of consumer touch points, and enhance overall campaign effectiveness. You’ve made the decision to hire. But what now? Ever since the Harvard […]

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