December 3, 2018
Four Ways to Boost Marketplace Transaction Volumes During the Holiday Season and Beyond
Car Next Door Growth Team Leader Keal (pronounced “kale” like the vegetable everyone likes to hate) Wilson joined me on a video call to discuss the dynamics of their peer to peer car sharing marketplace that enables car owners to rent their vehicles to individuals they choose.
Car Next Door is an exciting car sharing service operating in Australia. 90,000 members strong, they have paid car sharers over $5 million (AUD) for loaning out cars that would otherwise be sitting idle.
When I did my research on the company, I was struck by how far they go to create a safe environment for people sharing AND borrowing vehicles. This is the heart of the 2nd Law of Marketplaces, and they are an excellent example of a company embracing the notion that trust is the product they are offering.
Keal is insightful and knowledgeable about what has worked well for Car Next Door and where their sweet spot is for value on each side of the marketplace platform.
Here’s a sample of what we managed to fit into the relatively limited slot of this interview. Just imagine what would’ve been covered if we had more time!
To learn more about how the marketplace business model can help improve your profitability, check out The Kahuna Blog. Simply click the button below!
A Bi-Weekly Newsletter Focused Exclusively on Online Marketplaces