2 Irrefutable and Significant Trends That Are Re-Defining Digital Commerce

  Brand marketers sit right at the intersection of two of the most irrefutable and significant trends that are re-defining and disrupting digital commerce and customer engagement in profound ways. Irrefutable and significant trend #1 The expectations of today’s consumers about how a brand engages with them are wildly different compared to what they expected […]

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Machine Learning in Marketing? 4 Suspicions Challenged

The machines are learning. First, it was which movies we want to watch on Netflix. Then it was which products we want to purchase on Amazon. These are now classic examples of machine learning applied to solving everyday consumer problems like “What do I want to watch?” and “Doh! It needs batteries?!”. The artificial intelligence-enabled […]

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So You Have Decided You Need a Data Scientist: A Primer for Digital Marketers

As the head of your marketing group you know you want to bring on a data scientist in order to gain deeper insights from your data, achieve better customer profiles, improve your understanding of consumer touch points, and enhance overall campaign effectiveness. You’ve made the decision to hire. But what now? Ever since the Harvard […]

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2 Simple But Game-Changing Trends to Supercharge Your Online Retail and E-Commerce Marketing Strategy

  The results are in. During the 2016 holiday season, half of all total website visits were made via smartphones and tablets, and 31% of all total online purchases were made through these same devices. These figures continue to increase year over year, showing that consumers are increasingly turning to the internet to shop—and to […]

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Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

  Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing to […]

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The 5 Ws of Modern Marketing: How to Give Every Consumer a Personalized Experience

Traditionally, marketing has been about broadcasting your generic message to as many people as possible with the hopes that someone will listen. But this approach is about as persuasive as the guy on the street corner dancing to Kanye West tunes and spinning around the discounted tax prep promotion sign. You see it. You got […]

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How Artificial Intelligence Is Impacting E-Commerce and Consumer Marketing

Recently, my colleague, Andrew Eichenbaum, Head of Data Science at Kahuna, and I had the pleasure of sitting down with Michael Krigsman of CXO Talk. Michael conducts interviews on topics that are profoundly changing the technology and business landscape. We spent the hour discussing artificial intelligence and machine learning and how they’re transforming consumer engagement and […]

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60 days in, 6 things I learned about Marketing Automation

I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]

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