Kahuna Strategic Services: 4 Learnings from the First 60 Days

  It’s been a couple of months since Kahuna Strategic Services launched in December 2016. The core mission of KSS is to accelerate marketer agility and improve the way modern marketers communicate with their valued customers. As a team, we’ve focused on helping our clients achieve actionable ways to drive engagement, conversion, and retention and have […]

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Email and Push Notifications: A Time For Each, But Never Both

Email-and-Push-Notifications

According to a recent study by Informate Mobile Intelligence, Americans are now spending a stupefying 4.7 hours per day on their phones. That’s almost a third of our day! While shocking, studies like this one have become so common we’ve grown numb to the ever increasing amount of our time we spend absorbed in a […]

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How 10app Engineers Virality with Personalized Messaging

Customer spotlight: 10app

People are creating more videos than ever thanks to the proliferation of smartphones, GoPro cameras and even drones. But it’s a major hassle to edit those videos into digestible bites for social networks. 10app aims to solve this problem by making it drop-dead simple to find the best parts of videos, add soundtracks, and share […]

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How Nordstrom Can Help You Master Omnichannel Marketing

Omnichannel marketing strategies

You keep hearing about omnichannel marketing strategy and how different companies are using it, but what is it really? Don’t worry, you’re not actually all that far behind. It’s a term so new that the industry hasn’t even agreed upon the way it’s spelled: omni-channel, omnichannel, omni channel. Some people describe omnichannel as the use […]

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4 Last-Minute Black Friday & Cyber Monday Mobile Marketing Tips

4 Last-Minute Black Friday & Cyber Monday Mobile Marketing Tips

Don’t panic. Maybe you haven’t defined your mobile strategy for the big holiday shopping season yet. We won’t tell anyone. But it’s vital you put a plan in place, fast. People are going to be shopping like crazy over the next few weeks, as a Forrester report predicts U.S. online holiday sales will exceed $95 […]

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Guide: Top 7 Push Notification Campaigns for Travel

Top 7 Push Notification Campaigns for Travel

It’s no surprise that travel is going mobile. Smartphones are the perfect companions for travel as they allow travelers to plan and amend trips while on-the-go. It’s projected that more than 25% of travel bookings will be completed on mobile in 2015. The most successful travel apps make it possible for consumers to easily and […]

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Guide: Top 7 Push Notification Campaigns for Media and Entertainment

Top 7 Push Notification Campaigns for Media and Entertainment

Technology has changed the way that we consume media. Gone are the days when people took the time to browse through a newspaper, listen to a soundtrack from start to finish, or flip through television channels to discover content organically. Today, we expect personalized content delivered to us on demand. More than ever, media and […]

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Guide: Top 7 Push Notification Campaigns for Retail and E-Commerce

Top 7 Push Notification Campaigns for Retail & E-Commerce

Mobile is a platform that no retail or e-commerce brand can afford to ignore. As of 2014, mobile accounted for more than half of all e-commerce traffic. More shoppers than ever are turning to mobile for personalized, contextual, and memorable shopping experiences. Push notifications can be a catalyst for e-commerce customers to complete valuable actions […]

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New Data: How Push Notifications Affect User Purchasing

Digital cart abandonment is high, especially on mobile. Historically, this has been the result of poor mobile shopping experiences. Now, with “one-click to purchase” and increasingly elegant mobile apps, how often are shoppers really checking out on mobile? And what can be done to improve this? Here’s why people are 42% more likely to purchase […]

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New Data: Best Performing Push Notification Campaigns Over Black Friday

Mobile sales were higher than ever this Black Friday weekend, further proof that mobile commerce is the real deal. But with more and more brands offering mobile shopping experiences, the competition is fierce. Here’s a comprehensive look at the state of mobile messaging engagement rates over Black Friday, as well as a roadmap for getting […]

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