How The Lucktastic Omnichannel Strategy Boosts Long-Term Engagement

Jump Ramp Games wanted users of its mega-popular Lucktastic app to continuously engage with the brand over time. While Lucktastic is mobile-only, the company knows its users have digital lives outside of its app, so it partnered with Kahuna for its omnichannel messaging needs. This resulted in an improved onboarding experience that led to increases […]

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How Wego Optimized its Conversion Funnel with Personalized Messaging

Personalized messaging helps drive the conversion funnel

Wego, the premier destination for finding travel deals, wanted a marketing strategy that would help nudge users through its conversion funnel. At the same time, Wego knew that travel is a brutally competitive space and the old batch-and-blast approach to messaging could turn users off, potentially forever. Wego needed a data-driven approach to its mobile […]

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How To Treat Every Mobile Traveler Like a VIP

When it comes to their mobile customers, travel companies are leaving billions on the table*. According to eMarketer, mobile will account for 18% of all digital travel sales in 2014. In 2018, this number will reach 37%. When it comes to mobile, digital travel companies have an enormous opportunity—not just to increase mobile sales, but […]

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[Webinar]: How To Keep Your Users Coming Back For More

Webinar Details: Thursday, 10/30 10 am Pacific Time, 1 pm Eastern Time #KeepMobileUsers Link to register Engagement and retention are two major challenges faced by today’s mobile app teams. Less than 40% of users are still using an app one month after they download.* There’s a growing need to focus on optimizing these stages of […]

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Onboarding Campaigns: Personalizing the Path from Install to Engage

Install drop-offs are a huge obstacle for the success of mobile apps. Kahuna analyzed hundreds of applications across industries, and found on average for every 100 installs only 10 people become valuable to the application – 90% of installs generate no revenue whatsoever. Kahuna introduces Onboarding Campaigns to address this problem, making it easy to personalize […]

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3 Mobile Marketing Campaigns To Increase Your Holiday Conversion

Labor Day on September 1st is just around the corner, and this holiday is a great time to ramp up your marketing efforts. 61% of American employers will close operations, allowing for people to enjoy their day off with their families and friends, shopping or enjoying leisurely activities.  Combining personalized mobile marketing with your omnichannel marketing […]

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Paddy Power’s World Cup Win

Paddy's Power World Cup Win

How do the world’s most innovative apps capitalize on world wide sporting events to drive mobile business? It’s all about inspiring users with compelling offers in real-time. Paddy Power, a UK-based betting service, understands the importance of user engagement and delight on mobile – two principles that drove the development of their World Cup-specific mobile […]

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How The World Cup Changed Mobile Marketing

The BBC estimates that over one billion people from across the globe tuned in to watch yesterday’s World Cup finale. This global tournament has been taking place for over 80 years, but something was very different this time around – the pervasive effect of mobile technology. From streaming the game directly on mobile phones to […]

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Kahuna Introduces Conversion Campaigns To Increase Mobile Commerce and Conversion

We are excited to publicly announce our latest product offering, Kahuna Conversion Campaigns.  Conversion Campaigns are the best way to increase mobile and web cart fulfillment and to translate customer interest into significant mobile sales and revenue.   Kahuna customers, such as 1-800- Flowers and Karmaloop, that are using Conversion Campaigns have already experienced an 18-33% […]

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How 1-800-FLOWERS Chose Their Mobile Marketing Vendor and Delivered 324% uplift

Key Learnings Innovation: Mobile marketing teams can innovate when technical dependence is lowered. Reporting: Setting a higher baseline for push marketing success requires business-level reporting. Personalization: Push at scale means 1:1 customer conversations – not broadcast messaging. “Kahuna is the clear winner in marketing automation for mobile. We evaluated many mobile marketing providers and Kahuna has a disruptive […]

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