2 Irrefutable and Significant Trends That Are Re-Defining Digital Commerce

  Brand marketers sit right at the intersection of two of the most irrefutable and significant trends that are re-defining and disrupting digital commerce and customer engagement in profound ways. Irrefutable and significant trend #1 The expectations of today’s consumers about how a brand engages with them are wildly different compared to what they expected […]

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How Marketers Can Improve the Customer Experience: 3 Learnings from Virgin America’s Long-Awaited App Release

There is a lot of noise about transforming marketing strategies from multi-channel to cross-channel and setting up your data and produce to work in an agile way. To get definitions out of the way, broadly speaking, a multi-channel method means incessantly blasting the same marketing message on every channel, in the hopes that your message […]

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2 Simple But Game-Changing Trends to Supercharge Your Online Retail and E-Commerce Marketing Strategy

  The results are in. During the 2016 holiday season, half of all total website visits were made via smartphones and tablets, and 31% of all total online purchases were made through these same devices. These figures continue to increase year over year, showing that consumers are increasingly turning to the internet to shop—and to […]

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Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

  Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing to […]

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