How 10app Engineers Virality with Personalized Messaging

Customer spotlight: 10app

People are creating more videos than ever thanks to the proliferation of smartphones, GoPro cameras and even drones. But it’s a major hassle to edit those videos into digestible bites for social networks. 10app aims to solve this problem by making it drop-dead simple to find the best parts of videos, add soundtracks, and share […]

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How Chubbies Sends Rad Push Notifications Users Love

Customer Spotlight: Chubbies

Get ready for weekend! With an editorial voice that celebrates everything from “The ‘Mericas” to daily musings on manliness, Chubbies has built a unique brand around its increasingly famous collection of shorts and shirts. Any touchpoint a potential customer has with the Chubbies brand is fun, if not hilarious, and that special relationship plays an […]

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How Takeaway Leverages Push Notifications to Anticipate Customer Needs

Takeaway Customer Spotlight

The on-demand economy has forever changed consumer expectations. No brand knows this better than Takeaway, Europe’s premier food delivery service. Takeaway understands that we now live in a near fantasy land where our wants and needs change quickly but can also materialize in a few magical moments. Your mobile device, always on and traveling with […]

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Sending Push Notifications That Help Instead of Hype: How Level Money Engages Users for Long Term Impact

Level Money Customer Spotlight

Level Money is a personal finance management app that’s on the cutting edge of innovation. Recently acquired by CapitalOne, the app gives people a simple, yet holistic picture of their finances so that they can spend less and save more. As Level Money reimagines the way people handle their finances, it is also actively pushing […]

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Retaining Users Through Gestures of Friendship: Tips from TheTake

Customer Spotlight: TheTake

          With the diversity of mobile apps available to consumers growing by the minute, retaining a customer’s loyalty is the holy grail for companies. The team at TheTake, an app that helps movie viewers identify products and locations from their favorite films, knows that understanding its customers at a personal level […]

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Turning App Installs into Valuable Customers: Secrets from Mobile Ticketing Leader SeatGeek

Getting users to download your app is only the start of a valuable customer relationship. It’s what happens after the install that counts, and no one knows this better than SeatGeek, the world’s largest ticket search engine. New fans were pouring in to try out the SeatGeek app, and with user acquisition marketing becoming increasingly […]

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Executing Marketplace Push Campaigns Without Annoying Users: Lessons from Listia

How to Execute Ambitious Push Campaigns Without Annoying Users: Lessons from Listia

For its mobile marketplace, Listia knew that push was the key to building a thriving community of buyers and sellers. With the majority of revenue and activity coming through its mobile app, push notifications quickly became the best way to reach users on their go-to devices. There was a world of potential to engage and re-engage marketplace […]

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How 8tracks Uses Humor to Supercharge Push Notification Campaigns

How 8tracks Uses Humor to Supercharge Push Notification Campaigns

Building great relationships with your customers means keeping them on their toes. When they’ve seen the same type of messages over and over again, it’s time to delight them with something new and creative. Humor is a powerful way to communicate with your users. It’s humanizing and gives your brand an opportunity to connect on […]

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