Infographic: 10 Critical Steps to Improve Your Mobile Commerce Strategy

  If you sell products and services online, you’re already aware of the importance of perfecting the mobile experience for your consumers. With smartphones becoming more powerful and easier to use, consumers are ditching desktops and turning to mobile devices more and more for shopping. And, they’re expecting your mobile app and their experience with your brand […]

Read more

Does Localization Really Matter?

kahuna-locales-header

There’s a fundamental change in priority impacting marketers from the top down. Engagement is the new acquisition. As commanding attention proves more difficult, marketers are realizing they need strategies to provide more value to – and drive more value from – an active customer base. But how to even get started with an engagement strategy? […]

Read more

The Next Marketing Revolution Will Be Personalized

“The revolution will not be televised.” —Gil Scott-Heron “The future is already here—it’s just not evenly distributed.” —William Gibson If you’re like me, a marketer who was around to participate in several revolutions in digital, you’ve been hearing about the promise of 1:1 marketing for more than twenty years. But the rise of mobile, combined […]

Read more

The Struggle for Smart Segmentation [infographic]

More than 7 billion push notifications are sent just through iOS every single day. 205 billion emails are sent and received every 24 hours. At Kahuna we track over 500 million actions consumers take a day. The issue isn’t data. It’s finding the story in the data. Consumers are bombarded with messaging—by a seemingly neverending […]

Read more