Mobile Engagement Crash Course Guide: Intro to Mobile Marketing Automation

Mobile Marketing Automation: Mobile Engagement Crash Course

Mobile has changed everything, including how brands should communicate with people. The batch-and-blast marketing mindset doesn’t work in a mobile world. In fact, it can actively damage your brand. Kahuna has been working on the Mobile Engagement Crash Course to help brands navigate the new mobile world and we’re happy to offer the first guide, […]

Read more

Mobile Engagement Crash Course #16: Product Analytics and Mobile Marketing

Mobile Marketing Automation: Mobile Engagement Crash Course

In our last Mobile Engagement Crash Course, we discussed how smart brands leverage Facebook to find, target, and engage the most promising and valuable mobile users. In this chapter, we’ll discuss how mobile marketers can use product analytics to better inform their mobile engagement strategies. Ultimately, product analytics help mobile marketers better understand users. This […]

Read more

Mobile Engagement Crash Course #15: Facebook and Mobile Engagement

Mobile Marketing Automation: Mobile Engagement Crash Course

With more than 1.24 billion monthly mobile active users, Facebook is a giant in the mobile space and dominates app usage statistics. While some may view the world’s largest social network as simply a competitor for screen time, smart brands understand that Facebook is a proven channel to start and continue conversations with users. For […]

Read more

Mobile Engagement Crash Course #14: Uniting Your Email and Mobile Messaging Strategies

Mobile Marketing Automation: Mobile Engagement Crash Course

As we become more immersed in the mobile-first world, how should marketers plan out their communication strategies across different channels? In the past, email and push notifications have been siloed, to the detriment of each channel. In this lesson, we’ll talk about integrating your email and messaging strategies for maximum impact on your mobile marketing. […]

Read more

Mobile Engagement Crash Course #13: Acquisition Strategy and Mobile Marketing Automation

Mobile Marketing Automation: Mobile Engagement Crash Course

The number of users a mobile app can acquire is an oft-cited metric, especially for short-term growth and visibility. But, focusing solely on user acquisition without connecting it to a mobile engagement strategy is an inefficient way to ensure your app thrives in the long term. An explosive number of new users, or even a […]

Read more

Mobile Engagement Crash Course #12: Advanced Optimization

Mobile Engagement Crash Course

In our last Mobile Engagement Crash Course, we discussed how mobile marketers can utilize personalization, timing, and location to optimize their campaigns. These are vital ways for marketing professionals to better deliver messages that resonate with users in the Mobile Era. But these aren’t enough if you’re truly aiming to delight your users. In this […]

Read more

Mobile Engagement Crash Course #11: Optimizing Campaigns

Mobile Marketing Automation: Mobile Engagement Crash Course

The most exciting thing about modern marketing is the ability to truly understand your customers and speak to them in a way they can relate to and take delight in. Mobile is the most personal and intimate device that exists, and every brand’s communications should be tailored to the special place that it holds in […]

Read more

Mobile Engagement Crash Course #10: Daily Metrics to Monitor

Mobile Engagement Crash Course

The mobile marketer is a relatively new role in the world of marketing, and frequently your responsibilities also span other types of marketing communications, such as email or social media. You wear many hats and need an efficient and effective way to determine every day whether your mobile messaging campaigns are bringing value and driving […]

Read more

Mobile Engagement Crash Course #9: Evaluating ROI

Mobile Engagement Crash Course

In the past, marketing has traditionally been seen as a cost center rather than a revenue generator. The marketing department invested in campaigns that were broadcast to the world with the goal of differentiating the product or service, attracting attention, and creating brand lust. Although an important undertaking, there was no way to precisely quantify […]

Read more

Mobile Engagement Crash Course #8: Evaluating the Success of Your Strategy

Mobile Marketing Automation: Mobile Engagement Crash Course

The overarching goal of any mobile messaging strategy is to drive consumers to make your brand an integral part of their everyday lives. As the most personal, intimate, and proximate device, mobile gives your business that opportunity. Only when consumers have made the decision to include your app in their day and rely on it […]

Read more