Introducing Experiences

Today, we are thrilled to take the covers off Experiences, one of the biggest expansions to Kahuna’s products. With Experiences, marketers create simple paths leading consumers to important marketing goals. Experiences nurture your customers along those paths with targeted messages delivered across the most important channels. Until now, marketers faced daunting challenges crafting cross-channel customer […]

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3 GIFS That Explain the Power of Machine Learning

“Machine learning” has graduated into the upper echelon of business buzzwords. That hallowed level where we’ve all used it, but few up us really know what it means. It’s like “The Cloud” or “Synergy.” We sort of get it, but what are the real world applications and ramifications? The impacts of machine learning are far […]

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3 GIFs That Explain the Difference Between A/B Testing, Multivariate, and Machine Learning

Digital marketers have a number of advantages over their Mad Men era predecessors. Better analytics, more touch points, increased engagement with consumers, the list goes on. But the biggest advantage we have is that we can test and optimize campaigns. Once a billboard is up, it’s difficult and expensive to change it if people don’t […]

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Mihir Nanavati Joins Kahuna as Senior Vice President of Product

Redwood City, Calif. – February 29, 2016 — Kahuna, the leader in marketing automation for the mobile era, today announced that Mihir Nanavati has joined the executive team as Senior Vice President of Product. Nanavati will lead product development for Kahuna’s flagship platform which helps brands automatically deliver personalized experiences across all customer touchpoints. Nanavati […]

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When’s the Right Time to Ask for Credit Card Information?

Credit Card mobile timing

Making a big request is something many of us agonize over. Whether you’re in sales and asking for a company to commit to a deal or you’re asking your long-time crush on a date, the fear that you’re asking too soon or in the wrong way is strong. Nobody likes to be rejected and you […]

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3 Essential Elements of Truly Personalized Marketing

Personalized Marketing

Marketing is in an interesting place right now. As a discipline, marketing has come so far, but there is still a long way to go. The term that I think describes this state best is the “uncanny valley.” The uncanny valley is a hypothesis in the field of robotics which holds that when a robot […]

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How Machine Learning Works in Mobile Messaging [Infographic]

We’re living in a brave new world of technological innovation. While that innovation has given us exciting new products, new capabilities, and new disruption, it has also given us new concepts to learn about and understand. One of those concepts you hear about a lot is machine learning. Basically, machine learning explores the study and […]

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How Behavioral Analytics Inform Your Engagement Marketing Strategy

Email for the mobile era - using behavioral analytics

With more than 20,000 apps added to the app stores every month, it’s becoming increasingly difficult for brands to stand out from the crowd. Even if your brand manages to become one of the few apps used by consumers every month, nearly 90% of app users don’t return 30 days after an install. In order […]

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Marketing in the Age of Intelligent Machines, Part 4

In 1996, a Stanford professor named Clifford Nass created a bit of buzz when he published a book touting his findings that people tend to treat computers they way treat real people. Nass—who died in 2013—was making a point that would resonate even more twenty years later: we love our devices so much in part because […]

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How iOS 9 Impacts Mobile Marketing

Apple iOS 9 and Mobile Marketing

It’s been a few weeks since iOS 9 hit the market and it’s already on more than 50 percent of devices. There are some key new features that mobile marketers must pay attention to. Here are three things in iOS 9 that are key for mobile marketers to understand. Ad blocking Apple has enabled users […]

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