Increasingly, your customers’ lives are glued to their mobile screens and their decisions are being influenced by what they can or can’t do on their device of choice—in their “mobile moment” of need. Forrester Research defines a mobile moment as a point in time when somebody pulls out a mobile device to get what he or she wants immediately, in context.
Kahuna CEO Adam Marchick and Forrester Research Senior Analyst Jennifer Wise will discuss how brands can win those mobile moments during the Sept. 22 webinar, “Communication Gets Personal: The Next Generation of Mobile Marketing Automation” at 10 a.m. PST (1 p.m. EST). The pair will discuss how personalized communication at scale is more important than ever in order to reach people in a mobile world.
Register today to learn:
- Why successful brands are moving away from marketing at customers to communicating with them
- How to make automation personal through a deep understanding of user behavior and continuous optimization for higher engagement
- The technical requirements for acquiring, engaging, and retaining customers in their mobile moments
- How Mobile Marketing Automation is evolving into Communication Automation
The old ways of marketing just don’t cut it in the mobile era … in fact, it can actively damage your brand. Register now and even if you can’t attend live, you’ll have on-demand access to the webinar.