Does Localization Really Matter?

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There’s a fundamental change in priority impacting marketers from the top down. Engagement is the new acquisition. As commanding attention proves more difficult, marketers are realizing they need strategies to provide more value to – and drive more value from – an active customer base.

But how to even get started with an engagement strategy? The first step is to ensure your messaging is always relevant and personal. That means speaking the customer’s language. Fifty-six percent of consumers say that information in their own language is more important than price when making purchase decisions.  And consumers are 5X more likely to buy from a website with content in their native language.

Just how important is localized messaging?

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Marketers need to understand customers on an individual level and there’s nothing more personal than language. When customers set their preferred languages on their device, they’re making a powerful choice about how they want to communicated with. Speaking a customer’s language isn’t just a concern for big brands with outposts in multiple countries. The United States already has 41 million native Spanish speakers and while many are bilingual, messages in their preferred language are more appealing.  The communication feels authentic, which drives a strong customer experience and better results.

With Locales, you can ensure your message doesn’t get lost in translation. Want to find out more?  Get in touch with us and we would be happy to answer any questions.