How to Engage Buyers & Sellers at Every Stage in the Customer Journey – A Webinar

By: Sesame Mish | September 11, 2018 | Marketplaces, Webinar

Digital marketplaces are fascinating, intricate extensions of e-commerce. Unlike typical e-commerce businesses, which center around the relationship with one consumer, marketplace operators must consider and cater to the needs and experiences of two parties simultaneously—both buyers and sellers.

It goes without saying that this is a challenge. As a result, many marketplaces put time & effort into understanding and optimizing one side, but not both. On the other hand, the marketplaces that have figured it out—and which are dominating their industry vertical—are the ones that are effectively engaging both buyers and sellers at every touch point in their unique customer journeys.

What are these touch points, exactly? Which tactics can you be carrying out to better drive engagement? And how does doing so benefit the overall health metrics of your marketplace? All good questions, and all answered tomorrow, September 12th, in our live webinar.

Join Kahuna and our partner Besedo for a short—but impactful—30-minute webinar, where you’ll learn:

  • How to create an engaging onboarding experience that fosters buyer and seller stickiness
  • How to increase engagement at every touch point across your site and get the first transaction complete—and more quickly
  • How to further encourage buyer and seller engagement on your site after the first transaction
  • How to incorporate personalization into every aspect of your user flow and deliver an unmatched customer experience as a result

For more information and to register, click here. We look forward to “seeing” you tomorrow!

Kahuna Besedo Webinar

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Author: Sesame Mish

Sesame Mish is Marketing Manager at Kahuna where she gets to find new ways to tell the Kahuna story and make it come to life. She holds an M.S. in Integrated Marketing Communications from Northwestern University.

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