September 19, 2018
A Checklist for Improving Buyer and Seller Engagement
Digital marketplaces are fascinating, intricate extensions of e-commerce. Unlike typical e-commerce businesses, which center around the relationship with one consumer, marketplace operators must consider and cater to the needs and experiences of two parties simultaneously—both buyers and sellers.
It goes without saying that this is a challenge. As a result, many marketplaces put time & effort into understanding and optimizing one side, but not both. On the other hand, the marketplaces that have figured it out—and which are dominating their industry vertical—are the ones that are effectively engaging both buyers and sellers at every touch point in their unique customer journeys.
What are these touch points, exactly? Which tactics can you be carrying out to better drive engagement? And how does doing so benefit the overall health metrics of your marketplace? All good questions, and all answered tomorrow, September 12th, in our live webinar.
Join Kahuna and our partner Besedo for a short—but impactful—30-minute webinar, where you’ll learn:
For more information and to register, click here. We look forward to “seeing” you tomorrow!
A Bi-Weekly Newsletter Focused Exclusively on Online Marketplaces