How to Expand Your Marketplace or Classifieds Business in Latin America – A Webinar

By: Sesame Mish | July 23, 2018 | Marketplaces, Webinar

Latin America is a vast landscape and offers countless opportunities to expand your marketplace or classifieds business, attracting numerous new buyers and sellers to make your platform flourish.

Expansion is a tempting idea, but there are a lot of issues to consider: cultural nuances, country-specific regulations, dialect/language differences, etc. And that’s just the beginning. Needless to say, expansion carries many risks that you will need to manage effectively in order to be successful. This begs the question, how do you know when it’s the right time to expand, how and where to expand, or whether to expand at all? Case in point: Regional expansion may not necessarily be the best growth strategy for your particular business.

On July 31st, Kahuna will be hosting a live webinar discussing this topic, featuring Gaston Irigoyen, CMO of Restorando, Latin America’s #1 restaurant bookings site, and Carlos Jordan, Founder & CEO of UltraCasas.com, Bolivia’s #1 classifieds portal. They will discuss which steps they have taken to make their businesses successful. Q&A to follow.

Not sure if this webinar is for you? This webinar is for those businesses in 3 different situations:

  • You are not sure if expanding into new markets is the best growth strategy for you
  • You want to expand into new markets, but you haven’t started yet. You need advice
  • You have already started expanding into new markets, and need help to improve your approach

For more information and to register, click here. We look forward to “seeing” you on July 31st!

 

Kahuna Marketplace LATAM Webinar
Sloan

Author: Sesame Mish

Sesame Mish is the Content & Demand Generation Manager at Kahuna where she gets to find new ways to tell the Kahuna story and make it come to life. She holds an M.S. in Integrated Marketing Communications from Northwestern University. Besides a love for marketing and the written word, she enjoys reading all things MarTech, playing volleyball, and rooting for the San Francisco Giants.

View all posts from this author