December 3, 2018
Four Ways to Boost Marketplace Transaction Volumes During the Holiday Season and Beyond
When it comes to managing a platform, portal, marketplace, or anything along those lines – the key to driving revenue is matching buyers to the right sellers and vice versa. In the past it used to be that there wasn’t much for marketplace operators to do aside from build their property, open it to the masses, and hope for the best.
That’s far from the case. Only 23.1% of purchases are completed in a timely manner. With so many places for people to do business, how can you stand out from the competition?
The answer is through effective messaging. While we discussed it before in this blog, we never really went into the “how” of messaging until now.
At Kahuna, we’ve long provided platform operators with the ability to tailor their communications on a 1:1 level, but such functionality required writing complex queries and understanding computer code… probably the last thing you want to worry about when you’re trying to rapidly grow and boost your margins.
That’s why we’re happy to announce Kahuna’s new orchestration capabilities, that can be accessed in as little as 4 clicks. Using this functionality, you can craft custom messaging for different audiences using our drag and drop editor.
Rather than leaving you with a blank slate, Kahuna is optimized from the get-go to improve your platform vibrancy and liquidity. Simply tell us what’s most important in your marketplace and we’ll provide you with tailored messaging templates to help achieve your objectives.
By examining billions of technical events within marketplaces, we were able to identify the characteristics of successful buyers and sellers. From there, orchestrations can be optimized to convert ordinary browsers into power buyers and sellers.
Once you’ve created your campaign logic (as mentioned earlier, in a manner of clicks), you can go back to your Kahuna dashboard and monitor your platform performance from a central location.
Take a look with the example below:
With Kahuna, the possibilities (literally) are limitless when it comes to communicating with your buyers and sellers. Our orchestration functionality has no caps on messages, or logic complexity – so you have complete freedom to mold our solution to fit your needs.
If you’re an existing Kahuna customer, you should be able to access these enhancements right away. Not yet a customer? Feel free to request a demo, and we’ll get you on your way.
A Bi-Weekly Newsletter Focused Exclusively on Online Marketplaces