October 10, 2018
The State (and Future) of Digital Marketplaces
— Kahuna (@kahuna) May 21, 2014
Palo Alto, CA — May 21, 2014 — Kahuna, the leading marketing automation company for mobile, today announced that Red Herring named Kahuna a 2014 “Top 100” award winner. The Red Herring Top 100 recognizes the leading private companies and their innovations and technologies across the Americas. Past Red Herring Top 100 winners include Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Marin Software, Palo Alto Networks and eBay. Kahuna was selected from approximately 3,000 promising tech startups based on its record of dramatically increasing mobile engagement and revenue for businesses while enhancing the consumer experience.
Kahuna has developed a powerful Engagement Engine that enables mobile marketers to automatically understand each customer and deliver the right personalized message, at the right time, on the right device. With a host of innovative features, such as Revenue Tracking and AtoE Testing, Kahuna helps marketers target consumers with unprecedented specificity so that messages have the highest impact. Customers include Yahoo, 1-800-Flowers, and the New England Patriots.
“In 2014, selecting the top 100 achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the top 100 winners. We believe Kahuna embodies the vision, drive and innovation that define a successful entrepreneurial venture. Kahuna should be proud of its accomplishment, as the competition was very strong.”
Red Herring’s editorial staff evaluated companies on both quantitative and qualitative criteria, such as financial performance, technological innovation and intellectual property, management quality, business model, customer footprint and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.
Palo Alto-based Kahuna takes the guesswork and heavy lifting out of mobile marketing, allowing marketers to send hyper-targeted, automatically personalized push messages that dramatically increase conversion on mobile. The Kahuna Engagement Engine is available for iOS, Android, PhoneGap and Mobile Web. Kahuna was founded in 2012 and is funded by Sequoia Capital.