Kahuna Shortlisted by Constellation Research as Leading B2C Marketing Automation Vendor

By: Sameer Patel | April 12, 2017 | Artificial Intelligence, B2C Marketing, Kahuna

Leading Technology and Marketing advisory firm Constellation Research has announced that Kahuna has made its ShortList™ for outstanding B2C Marketing Automation Vendors. Kahuna joins the list alongside household marketing technology brands such as Salesforce.com, Adobe Marketing Cloud, SAS Customer Intelligence, Oracle Marketing Cloud, Campaign Monitor, and HubSpot. Here is a link to the full press release.

Constellation selected 7 B2C marketing automation leaders from a list of 50 candidates based on the following evaluation criteria: ease of use, personalization, behavioral and campaign testing, product vision, and roadmap. The report takes into account the importance of cross-channel marketing with an emphasis on mobile capabilities as well as the rise of artificial intelligence.

This announcement comes at a pivotal time for consumer brand and digital retailers and sits at the convergence of two irrefutable trends: First, today’s sophisticated consumer expects that you understand their preferences, not as part of a broad segment, but as an audience of one so that you engage with them at just the right time, only with the right content, and always on the right device. Second, the maturity in artificial intelligence-based B2C marketing automation finally makes this 1:1 consumer personalization a reality. Powered by AI at its core and a cross-channel offering across email, mobile, social, and SMS, Kahuna sits right at the intersection of these two trends.

Big ups to our Kahuna team members for the heart and ingenuity that they put into their work every day. And big thanks to our customers who push us every day to be better and better at building meaningful and usable marketing software.

To learn more how leading e-commerce brands are achieving breakthrough results with Kahuna’s AI and cross-channel powered solution, join Mihir Nanavati, our Head of Product Management, along with guest Forrester for an upcoming webinar on April 19th.

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Author: Sameer Patel

Sameer Patel joined Kahuna in August 2016 as CEO. Prior to Kahuna, Sameer was GM/SVP at SAP/SuccessFactors where he led the team responsible for making SAP a leading provider of customer and employee collaboration solutions, serving over 35 million subscribers. Prior to SAP, Sameer worked consulting and systems integrator business. He has keynoted over 50 industry and venture capital/private equity events and has been quoted in publications like The New York Times, CNBC, The Wall Street Journal, TechCrunch, and HBR. Sameer received his Bachelor’s in Finance and Economics from Babson College and his Master’s in MIS from Boston University. He enjoys writing about leadership and high-performing enterprises on his blog, Pretzel Logic.

Fun fact:

Sameer has worked in seven countries, was a nationally-ranked squash player, and has swum 3 open water races. His current passion is subjecting his family to his (mis)adventures in the culinary arts.



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