Kahuna Won Frost & Sullivan’s New Product Innovation Award for AI-Based Cross-Channel Marketing Automation

By: Sameer Patel | January 18, 2018 | Artificial Intelligence, Kahuna, Marketing Automation

Kahuna took the top spot in Frost & Sullivan’s annual Best Practices New Product Innovation Award for AI-based Cross-channel Marketing Automation.

This is very special to our team and it matters for a few reasons, not the least of which is real results cutting through the hype around artificial intelligence and machine learning in marketing:

  1. I’ll get the victory lap out of the way. We won. That’s a testament to the heart and ingenuity that our customers and our team put into their work day in and day out.
  2. Our customers were interviewed for this award selection. And so, it’s the clearest signal yet that they’re experiencing real 1:1 personalization for every single consumer and that there is a genuine need to create meaningful experiences by digital commerce and consumer brands.
  3. It is also clear that AI is in its early days and like any innovation spurt, you need time to fiddle with the dials until you get the algorithms to return not incremental but exponential value. Kahuna started building a real-time event ingestion and machine learning-based decision engine over 6 years ago—long before other marketing automation vendors. We’ve had the time to get this right and our customers are seeing tangible results. The award recognizes this.
  4. Finally, and perhaps most striking, is that the culmination of these advancements has led to the emergence of the iconic marketer. Every iconic marketer shares a common trait—the iconic marketer can act and react much faster than anyone else. This could be across many dimensions: It could be to delight the consumer, to respond to a sharp turn in strategic direction, to capitalize on a change in a competitor’s pricing or product mix, or to rapidly draw down inventory fast to get it off the books. The iconic marketer is supremely capable of giving his CEO the confidence that she can spot and get ahead of every opportunity that comes from a change in the consumer’s psyche. And as a result, iconic marketers create legendary brands that are emerging not just as participants but as category winners. None of this would be possible without employing artificial intelligence to engage every consumer as an individual, understanding their preferences in real time and engaging with them with the right message at the right time. Here is a whole post about it.

I’m so thankful to our customers and so proud of our team. And we’re only just getting warmed up. So watch this space.

Here is the press release. Or give us a shout if you would like to learn more.

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Author: Sameer Patel

Sameer Patel joined Kahuna in August 2016 as CEO. Prior to Kahuna, Sameer was GM/SVP at SAP/SuccessFactors where he led the team responsible for making SAP a leading provider of customer and employee collaboration solutions, serving over 35 million subscribers. Prior to SAP, Sameer worked consulting and systems integrator business. He has keynoted over 50 industry and venture capital/private equity events and has been quoted in publications like The New York Times, CNBC, The Wall Street Journal, TechCrunch, and HBR. Sameer received his Bachelor’s in Finance and Economics from Babson College and his Master’s in MIS from Boston University. He enjoys writing about leadership and high-performing enterprises on his blog, Pretzel Logic.

Fun fact:

Sameer has worked in seven countries, was a nationally-ranked squash player, and has swum 3 open water races. His current passion is subjecting his family to his (mis)adventures in the culinary arts.



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