MarketplaceConnect Video Series – The Secrets Behind Carousell’s Rapid Growth

By: Malcolm Friedberg | May 9, 2018 | Marketplaces

In this flagship episode of MarketplaceConnect, I interviewed Arun Kumar, Head of Digital Marketing at Carousell, the #1 shopping marketplace app in Singapore, Taiwan, Hong Kong and Australia. They’re also a Kahuna customer.

Carousell enables users to quickly create classified listings by snapping a photo, adding a description and then submitting their listing. While the company presently offers a variety of goods across numerous verticals, the site originally started with a focus on buying and selling textbooks and grew from there.

Since being founded, Carousell has expanded to 7 countries and the site encompasses 34 categories. There are currently 110 million listings on the site, and 143 listings are created every minute.

In this video, Arun and myself touch on a variety of topics such as:

  • Starting small, and growing via built-in virality
  • Monetizing the property through a handful of select channels
  • The secrets to achieving organic growth by guiding users to the magic moment
  • The importance of community within marketplaces


Check out the video below!


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Author: Malcolm Friedberg

Malcolm Friedberg is Head of Marketing at Kahuna. Prior to Kahuna, Malcolm served as CMO at CleverTap, where he led the U.S. go-to-market and customer acquisition strategies. He also founded MiDash (later acquired by Position2), a marketing intelligence platform, and started Left Brain DGA, a leading demand generation strategy agency. Most recently, he exercised his J.D. and founded, a service offering free estate planning. Malcolm is an avid writer having contributed to numerous publications, such as, Huffington Post, and TheStreet.

Fun fact:

Malcolm is a published author, an Emmy nominee, and a super energetic AYSO volunteer.

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