June 12, 2018
Bad Subject Lines Are Killing Your Marketing Emails
In the latest episode of MarketplaceConnect, Malcolm Friedberg interviewed Tomás O’Farrell, Co-Founder and CEO of Workana, the largest Latin American freelancer marketplace. Workana makes it easy for individuals and businesses to find qualified professionals to help out with projects on an as-needed basis.
Since 2012, Workana has grown to have over 1 million freelancers and 500K projects listed on the site. A whopping 25K projects are added to the site every month! With its clear dominance in the Latin America market, Workana is now aiming to expand into the Asia Pacific region, too.
In this candid interview, Tomás and Malcolm nail down what exactly has made Workana such a successful marketplace, exploring topics such as:
For more learnings check out the video below!