MarketplaceConnect Video Series – Workana – Identifying and Dominating a Niche Market

By: Charles Costa | June 14, 2018 | Marketplaces

In the latest episode of MarketplaceConnect, Malcolm Friedberg interviewed Tomás O’Farrell, Co-Founder and CEO of Workana, the largest Latin American freelancer marketplace. Workana makes it easy for individuals and businesses to find qualified professionals to help out with projects on an as-needed basis.

Since 2012, Workana has grown to have over 1 million freelancers and 500K projects listed on the site. A whopping 25K projects are added to the site every month! With its clear dominance in the Latin America market, Workana is now aiming to expand into the Asia Pacific region, too.

In this candid interview, Tomás and Malcolm nail down what exactly has made Workana such a successful marketplace, exploring topics such as:

  • Managing payments and handling work agreements when they don’t work out
  • Achieving rapid growth by using paid campaigns and focusing on repeat purchases
  • Understanding the company’s “magic moment” which involves matching the right client with the right freelancer

For more learnings check out the video below!


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Author: Charles Costa

Charles Costa is a content marketing manager who specializes in helping companies grow, one word at a time. Prior to Kahuna, Charles worked with brands such as Airbnb, Iron Mountain, and IBM on their content marketing efforts.

Charles' work has been featured in the Huffington Post, and he also was a contributor to the developer publication, Sitepoint.

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