Redwood City, Calif. – February 29, 2016 — Kahuna, the leader in marketing automation for the mobile era, today announced that Mihir Nanavati has joined the executive team as Senior Vice President of Product. Nanavati will lead product development for Kahuna’s flagship platform which helps brands automatically deliver personalized experiences across all customer touchpoints.
Nanavati previously spearheaded numerous initiatives for Tradeshift, Hightail, and Adobe Systems (NASDAQ: ADBE) and has a proven track record of disrupting older, established markets. His appointment comes at a time when Kahuna is poised to challenge leaders in marketing technology categories, including email marketing, a category occupied by incumbents ExactTarget (Acquired by Salesforce: NYSE: CRM) and Responsys (acquired by Oracle: NYSE: ORCL).
“We’re thrilled to welcome Mihir Nanavati to our executive team,” said Charles Hudson, Kahuna’s interim CEO. “With his impressive background and passion for solving hard problems, Nanavati is the ideal person to expand our market opportunity from servicing mobile application companies to helping mid-to-large size enterprises transform the way they personally engage with their customers.”
Through powerful data science and machine learning technologies, Kahuna enables brands to deliver a better experience across all touchpoints, in real time and at scale. The platform delivers one-to-one messaging that’s proven to increase conversions, raise retention and boost lifetime customer value.
“With its breakthrough technology and blue-chip customer base, Kahuna is a once-in-a-lifetime opportunity,” said Nanavati. “We are taking an entire marketing industry through a major paradigm shift where messages need to be personalized, timely and relevant across all devices and channels, including applications, web, email, social, and yes, soon, IoT. It’s a revolution in the making, and I am privileged to help make it happen.“
Kahuna is a pioneer in marketing automation for the mobile era. We enable a new level of authentic engagement between brands and their customers through personalized multichannel experiences across all customer touch points—web, email, mobile, and social. Powered by big data and machine learning, we help create delightful experiences for every customer with the perfect message, delivered on the right channel, at just the right time.
Kahuna is trusted by Yelp, Overstock.com, The Weather Channel, and hundreds of other leading brands. Headquartered in Silicon Valley and with offices in New York, Kahuna was founded in 2012 and is funded by Sequoia Capital, SoftTech VC, Tenaya Capital, and others.