Mudah.my Uses Kahuna, Achieves 42% Conversion Rate With Personalized Messaging

By: Charles Costa | November 19, 2018 | Customer Spotlight

Mudah.my has grown to become the #1 marketplace in Malaysia for buying and selling anything. The word “mudah” in the Malay language translates to “easy,” and the guiding principle of easy has helped Mudah.my grow to 1.4 million listings. Eight million unique visitors, and growing, visit Mudah.my each month, in a country of 28 million people!

Here at Kahuna, our experience working with Mudah.my over the last 3 years (and Carousell, in Singapore) helped us appreciate the scope and impact of global digital marketplaces. These observations we so impactful that we made a strategic decision to focus our product efforts on developing functionality specific for marketplaces and the majority of our new customers today are marketplaces using Kahuna for seller management, buyer marketing, and marketplace health operations.

 

Andrew Pinto Mudah.my Kahuna Case Study

Here’s a brief overview of the impressive reach Mudah.my has, and how Kahuna helps them reach their goals:

 Mudah.my Kahuna Marketplaces Case Study Stats

The case study takes about 5 minutes to read, check it out!

 

Mudah.my Kahuna Marketplaces Case Study

 

 

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Author: Charles Costa

Charles Costa is a content marketing manager who specializes in helping companies grow, one word at a time. Prior to Kahuna, Charles worked with brands such as Airbnb, Iron Mountain, and IBM on their content marketing efforts.

Charles' work has been featured in the Huffington Post, and he also was a contributor to the developer publication, Sitepoint.

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