October 10, 2018
The State (and Future) of Digital Marketplaces
The age of SPAM is over. The age of the personalized communications is now.
Businesses who understand this paradigm shift are reaping the rewards. In the latest Kahuna Mobile Marketing Index for Q3 2015, we share insights on how to effectively communicate with your customers and the business results achieved by doing so. As mobile experiences improve across the board, customer expectations shift. They’re less satisfied with the status quo and expect better, more personalized experiences which includes how and when they are communicated with.
Among the key findings this quarter: more than 70% of customers of mobile-centric brands open their email on mobile devices. The finding underscores the importance of omnichannel integration, as customers increasingly rely on mobile devices for a wide range of communications—push notifications, in-app messaging, email, and more.
Other key takeaways include:
The Kahuna Mobile Marketing Index provides deep insights into how relevant, timely, and contextual marketing communications can impact opt-in rates, retention, email open rates, and opt outs and uninstalls. It also includes tested tactics companies can take to improve each metric. This report is the second in a series of quarterly benchmarks that Kahuna will deliver in order to spotlight benchmarks companies in all verticals should strive for.