December 3, 2018
Four Ways to Boost Marketplace Transaction Volumes During the Holiday Season and Beyond
Marketplaces, portals, and classifieds platforms—they’re different words, but in reality they are variations of the same thing. The common thread between them all, is that they are all platforms that bring together buyers and sellers so they can exchange goods and services.
At Kahuna, we’ve been focused on marketplaces for awhile now, and that has given us a unique perspective into the ways these companies work. One of the biggest things we’ve found is that companies who view themselves as retailers or e-commerce businesses don’t think they are marketplaces, when in reality that’s far from the case.
Additionally, we’ve found a few common elements across successful marketplaces, regardless of their size or the scope of their operations. From these observations, we’ve identified, 3 core laws of successful marketplaces.
Those laws include:
To find out if your business is a marketplace, and the core elements of running a successful property, check out the video below!
To learn more about how the marketplace business model can help improve your profitability, check out The Kahuna Blog. Simply click the button below!
A Bi-Weekly Newsletter Focused Exclusively on Online Marketplaces