Brands of all sizes use paid media to acquire new users. But as technologies like ad blockers grow in prominence, it’s vital for brands to lean on owned communication channels—like push notifications, in-app messaging, and email — to turn users from paid media into high-value, long-term customers.
This will be the topic of conversation during the Nov. 12 webinar, “Own Your Audience: Driving Connection, Communication and Commerce.” In this webinar, Kahuna’s Doug Roberge, Strategic Services Consultant, and Michael Becker, Managing Partner at mCordis, will discuss how paid channels can be used in tandem with owned communication channels to connect, communicate, and generate commerce. Moderated by VentureBeat’s Wendy Schuchart, the speakers will offer actionable tips on how brands can first learn to understand and engage customers on an individual level, then automate and optimize the process to scale.
In this webinar, you’ll learn:
- How to successfully balance advertising (paid) and direct (owned) marketing in your overall marketing mix
- How to enhance your paid and owned media to personally connect with customers
- Why consumers demand personalized messages and how that impacts engagement and commerce
- How communication automation reduces engagement friction and opens the door for a rich dialog
Register today to save your seat for the “Own Your Audience: How Marketers Drive Connection, Communication, and Commerce” at 10 am PT/1 pm ET on Nov. 12. Even if you don’t attend live, registering ensures you’ll receive on-demand access to all of the webinar materials.