‘A classic commons problem’: Publishers are going notifications crazy

“We don’t look at notifications as an afterthought,” said Leila Siddique, Gannett’s mobile products manager. “We look at them as a story and a piece of content in themselves.”

But publishers’ place on our lock screens is precarious. Media-focused mobile apps suffer some of the highest opt-out rates for push notifications of any industry, higher than the ones seen among finance, travel, gaming or e-commerce apps, according to data from mobile marketing analytics firm Kahuna.