Yesterday’s CMO operates from a center of reference that is arguably dated. Their years of experience and successes were forged in an era of commerce that’s been disrupted to the point where their tenure may actually be working against them. The same is true for even the newest of digital and modern commerce brands. Every new model only addresses a snapshot in time, preferences and behavior. What keeps winners ahead though is that they incessantly disrupt themselves to be the relevance consumers seek and are drawn to… time and time again.