Marketing automation was created a decade ago. How does stack up? The market’s over ten billion dollars in size, yet there is over two hundred and eighty billion dollars of goods left in abandoned shopping carts every single year. Two hundred eighty billion dollars.
Machine learning can tell us that the right way to engage with Michael is 7 PM on Thursday nights, via email, because that’s when he seems to be on his laptop and he seems to want to engage and buy stuff.
The technology has fundamentally shifted from what were nothing more than email delivery machines. Batch and blast, batch and blast, batch and blast. We allow marketers to engage in a fundamentally different way.