B2C Marketing: Video app uses behavioral data to increase message engagement 171%

Video editing and sharing app 10app wanted a highly-targeted approach in order to get users to share videos on social platforms like Twitter, Facebook and Instagram.

Leveraging data based on in-app behaviors, 10app has been able to engage with its users in a more personalized way. As a result, it has increased engagement on some messaging by over 170%, and leveraged it into being featured in the Apple App Store.

View article: Marketing Sherpa