Bold Modern Commerce Experiences Require Extreme Personalization

We’ve been talking about personalization for years, yet we still don’t get that personalization is something that consumers don’t just demand—they’re already getting it from some of their favorite apps and start-ups. They’re experiencing what most brands have yet to implement: intelligent, AI-based systems that facilitate extreme personalization (EP). This goes beyond “Dear first name” and traditional loyalty programs. Those that engage customers in the right channel, on the right device, at the right time, and with the right message are ahead of competitors.