Constellation ShortList™ B2C Marketing Automation

The marketing technology landscape has grown rapidly as the Chief Marketing Officer (CMO) takes on increased responsibilities and the change in customer buying behavior. CMOs today drive not only traditional areas of marketing, such as branding, demand generation and product marketing but also customer advocacy and loyalty. Brands are competing for consumer time and attention, while customers have a plethora of options and more information about vendors than ever before. Kahuna has been named one of seven outstanding B2C marketing automation platforms.