Content Marketing Isn’t Marketing Content

In today’s SaaS market, one thing stands out, nothing. There is too much noise. Standing out and engaging customers is harder than ever. And there are too many spammy approaches that hurt the brand and drain lead quality. Your goal is to connect with the right customers, and content is the connector. Here’s some tips I picked up while running marketing at Socialtext and working with leading brands at SlideShare. You probably think of SlideShare as a Youtube for Powerpoint, but really it is the largest content marketing network on the web.