Does IT matter once more? Is IT strategic?

Geoffrey Moore and his Chasm Consulting Group has been working with many of the top Silicon Valley tech companies on competitive strategies for the past three decades.

His first book “Crossing the Chasm” has been incredibly influential in the tech sector with more than one million copies sold. I went to see him speak at Kahuna – a fast growing digital marketing startup – about his latest book, and how can companies survive when business is increasingly digital.


View article: ZDNet