Empowering Growth in the Mobile Era

Shifting to growth in the marketing industry and the future of e-commerce, Kahuna CEO Sameer Patel discusses machine learning’s role in the “third wave” of marketing — where customers are willing to share certain data points while receiving 10X value in return. 1X and 2X returns no longer cut it. A company is doing it right when a customer doesn’t feel they’re being sold to at all.