How mobile data will blow your email campaigns wide open

Sometimes the best marketing strategy is the simplest and no campaign fits that motto better than good ‘ol email marketing. In our recent webinar, “5 ways to increase email engagement through mobile behavioral data”, we talked about how mobile is breathing new life to email marketing, as 70 percent of users now check their inboxes on their mobile devices. Customer sentiment has also changed dramatically over the years, as covered in the webinar, only 39 percent of users surveyed by Forrester in 2014 expressed being overwhelmed with email offers and promotions — a 10 percent drop from 2010!

View article: VentureBeat