In A Marketing Cloud Space Full Of Goliaths, Apsalar Wants To Be Its Mobile David

“We’re finding that CMOs want to have everything in one place, not a bunch of point solutions,” said Apsalar CEO Michael Oiknine.

That’s the case at sports trading card company Topps. It already used Apsalar for its mobile attribution and now will also use the platform for segmentation, making audiences available for activation and for analytics.