Kahuna Bets Big on CMO to Accelerate Its Leadership in Mobile Marketing Automation

With a reputation of positioning companies for massive value, VentureBeat Top Growth CMO Julie Ginches is tapped to disrupt the next big category in marketing tech.

Palo Alto, Calif. — June 3, 2015 — Kahuna, the leader in marketing automation for mobile, today announces a major addition to its executive team with marketing innovator Julie Ginches as Chief Marketing Officer. With more than 25 years of experience in enterprise, mobile, big data and marketing tech, Ginches will work closely with Kahuna CEO Adam Marchick to guide the company through its explosive growth to become the next industry household name.

Ginches has a proven track record of accelerating rapid growth, positioning and raising the global profile of smaller companies, while developing brands and go-to-market strategies. In her new role, Ginches will lead growth strategy as Kahuna evolves into a truly omni-channel provider — disrupting the marketing tech status quo that’s satisfied with delivering spam and poor engagement rates. Widely known and respected for her expertise and vision for the future of marketing, she was recently named as one of VentureBeat’s Top 20 Greater Boston Growth CMOs.

“She’s known as the CMO with the Midas touch — every company she touches turns to gold,” said Kahuna co-founder and CEO Adam Marchick. “Her clear understanding of today’s marketer will derive benefits for not only our team, but our customers as well.”

Ginches joins Kahuna from eXelate, where she repositioned the company and products which helped support the acquisition by Nielsen in early 2015. Previously, she served as CMO for Rubicon Project (NYSE: RUBI), where she helped to create the advertising automation category and led the company to a highly successful IPO in early 2014. Ginches has also held marketing leadership roles at companies such as DataXu, Jumptap (acquired by Millennial Media), and FAST Search & Transfer (acquired by Microsoft).

“Kahuna is already growing successfully at a rapid pace, and I’m excited to take on the challenge of pushing their brand to the next level,” said Ginches. “I’m passionate about finding companies at the inflection point where a new or disruptive market is forming, and Kahuna’s ability to empower marketers to create an intimate relationship between the brand and consumer is groundbreaking.”

Kahuna is the world’s first mobile engagement engine — using accurate, real-time data analytics to create unique customer profiles, to give marketers the ability to message the right person through the right channel at the right time. The technology helps brands engage and delight customers using personalized content to elevate the experience for consumers and the ROI for brands.

To learn more about Kahuna’s products and management team, visit kahuna.com.

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About Kahuna

Kahuna is a mobile marketing automation company dedicated to fostering user delight and driving engagement and revenue through mobile. Kahuna helps companies understand and intelligently communicate with customers wherever they are: email, mobile web, apps, and social networks. We believe there is magic in delivering the right message to the right customer at just the right time.

Kahuna is trusted by The Weather Channel, Overstock.com, Rdio, and hundreds of others. The company was founded in 2012 and is funded by Sequoia Capital and SoftTech VC.