Kahuna Breaks New Ground With Powerful New Mobile Marketing Technology

Kahuna’s AtoE Testing™ technology moves beyond even the newest industry trend of A/B testing to help marketers efficiently direct energy and resources. With AtoE Testing™, marketers simultaneously test five different messages against a control group to determine what resonates with consumers. AtoE Testing™ enables marketers to quickly and confidently know the best message to send, at every point in the customer lifecycle.