Kahuna launches RevIQ to save consumers from drowning in messages

Kahuna launches RevIQ enabling marketers to send out messages to groups of users who have just abandoned a brand’s shopping cart. Each group gets up to five reminders at different time intervals, such as one at 5 minutes, another at 30 minutes, and so on. RevIQ then chooses the interval with the best response rate, following by testing of up to five different kinds of messages that the marketer has basically written and the system has personalized.