“Kahuna Locales”: Multichannel Marketing Becomes Multicultural

“We’re living in a multicultural world,” said Mihir Nanavati SVP of Product at Kahuna. “And the bar is getting higher for how customers expect to be treated. You can’t just assume that all people in the U.S. will prefer that you reach them in English rather than their native speaking language or vice versa. To succeed in this new world, you will need to understand their individual preferences — language, message, device, time of day — and engage them in a personalized way, and, yes, with a system that automates the entire process.”